History
Focus Right Marketing, a New York entity, began in 2001 as a strategic media-buying company. In 2003, FRM developed point-of-sale technology that activates well-known retailer gift cards such as, Blockbuster Video, Circuit City and Cabela's in more than 3,000 regional convenience stores.
Early 2008, FRM expanded their presence in the business-to-business marketplace, launching the company's own private label JUST TUNES gift card — providing access to millions of licensed MP3 songs from the top music artists on the JUST TUNES ONLINE STORE.
Now, through the company's JUST TUNES PROMOTIONS division, FRM has taken its digital music content to the next level, creating cutting-edge music promotions.